BACKGROUND

In 2023, Bud Light was boycotted by their conservative audience after doing a collaboration with the influencer Dylan Mulvaney, a transgender woman. This caused many conservatives to switch over to Coors Light, unbeknownst that Coors is a strong proponent of LGBTQ+ rights.

INSIGHT
Coors has a temperature-activated billboard sitting in millions of conservative fridges.

IDEA
When the beer turns cold, the truth comes out and the mountain turn into a rainbow. If that’s a problem, we’re good without you.