The next generation of pioneers are born today

An outdoor collection for great dreamers.

Haglöfs and the outdoor is something that feels really close to my heart, so discovering that, despite Sweden’s breathtaking nature, kids today aren’t spending enough time outdoors was heartbreaking.

While working on this project, I thought back to my own childhood and a pajama party at kindergarten, where many of the boys wore specific types of pajamas... 

What you dream about as a kid shapes who you become and that’s exactly what we wanted to inspire with the Next-gen Pioneers pajamas: to spark curiosity and help kids connect with nature, starting with their dreams.