The Young Ones competition gave us the challenge to sell Vaseline Petroleum Jelly to Gen Z.

 At one point, we hit a creative block — our energy was low, and we needed to recharge. That’s when we remembered our source of inspiration. Much like Vaseline’s tagline, The Healing Power, we realized that one of the most healing things for us is art.

In that moment, the concept clicked. We tapped into the power of art as a tool for healing and inspiration, just like how Vaseline works to heal and restore skin. Sometimes, creativity needs a reset, and for us, that reset was art. It brought us back to life and led us to a solution that truly felt aligned with the brand’s essence.