For Hjärtebarnsfonden, we created an ad inspired by the rising trend of kids using anti-aging skincare — a reflection of how deeply ingrained beauty standards and skincare routines have become in youth culture. But in a world where children are obsessed with anti-aging, there are also kids whose biggest dream is simply to grow old.

While I deeply connect with the message and love the idea, I sometimes feel it didn’t fully reach the way I envisioned it. Maybe it was the format, or the challenge of balancing such a sensitive subject with the right tone, but it’s a project close to my heart that I hope continues to evolve.